Mon Chinese Beef Roti?

So Mon Chinese Beef Roti has been one of the latest sensations to hit Malaysia. Specifically, area Bukit Bintang. Like people actually queue up to buy the bread! Some even queue up for hours! Plus lots of people, influencers included, post videos about it.

But the big question is… is it worth the hype?

Since today we feel like doing a rojak post, kita mix dengan Bahasa Melayu sikit eh.

Terus terang, we have NEVER tried Mon Chinese Beef Roti. Reason number one, we are based in Johor Bahru. Sini memang belum ada outlet Mon Chinese Beef Roti. Reason number two, walaupun kat China diorang ada banyak outlets, we usually eat the beef roti sold by the roadsides.

Beef roti ni kira macam snack kat sana. Kira macam our pisang goreng dan keropok lekorlah. Senang nak jumpa dan banyak orang jual. Generally inti daging lembu dan bawang, tapi ada je inti lain.

Video from our recent trip:

@kaijiamuslimfood

Handmade Crispy Beef Pies 牛肉饼! Love the crispy skin and juicy beef filling. #牛肉饼 #China #lifeinchina

♬ original sound – Duta Arranger Korea – Duta Arranger Korea

What exactly is beef roti 牛肉饼?

Ehh.. for the Malaysian context, it’s like a super crispy murtabak. For those not familiar with murtabak, beef roti is dough that’s rolled out thinly, filled with spiced beef and onions, rolled into a ball, flattened, then fried till crispy on the outside.

We can’t comment about Mon Chinese Beef Roti since we never tried it. The ones we tried however, luar memang super crispy and belah dalam tersangatlah lembut. Filling pula was slightly on the spiced side due to the cumin used. For those yang tak suka spice atau cumin flavour, you may not like this. Also, we recommend makan panas-panas. Kalau you eat it when it’s cold, mungkin bahagian filling tu akan rasa masin sikit and the bread may feels a bit liat. The ones we tried were super good, so masa sejuk pun tak liat langsung.

Harga the ones we bought in the video dalam RMB6, jadi in Malaysian Ringgit is lebih kurang RM4. Sangat-sangat filling, sangat-sangat berbaloi.

Back to the question, is it really worth the hype?

Kalau nak cuba je, why not?

Back story sikit, we wanted to sell beef roti when we came back from China. Mainly because the ones we ate were so good and we felt there was potential kalau jual kat Malaysia. Balik-balik je tengok dah ada orang jual and as expected, it went viral.

When Would you sell Beef Roti then?

No idea. Haha. The thing is at one point you can be so gung-ho nak buat macam-macam, tapi somehow you end up not doing it at all. This is one of those occasions. Buat pun untuk sendiri makan je.

Anybody else selling beef roti?

Not that we know of. Do highlight to us kalau ada. Thank you!!